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MUMBAI:
International hit Your Face Sounds Familiar leads Endemol's
line up of formats for Mipcom 2012 along with brand new series
World Games, The Bodyguard and Love is in the Air, which make
their international debut, alongside returning format Plan
B.
Endemol's
MD of Creative Operations Iris Boelhouwer said, "Our
slate for Mipcom 2012 offers a great mix of entertainment,
comedy, music and reality. These are formats with significant
international potential that have already won over viewers
in key territories. We're especially proud of Your Face Sounds
Familiar which is fast becoming Endemol's next big global
success."
Mipcom
is the world's entertainment content market.
International
success Your Face Sounds Familiar is a talent competition
with a comedy twist. Celebrities take on a new identity as
an iconic music performer and are awarded points for singing,
style and believability. But the catch is they could well
find themselves transformed into someone far older, younger
or even of the opposite sex. Originally produced by Endemol
Spain for Antena 3, Your Face Sounds Familiar has been sold
to nine territories including China and Italy.
World
Games sees two celebrity rivals travel the globe competing
in extreme challenges set in exotic locations. From Thai-boxing
blindfolded in Thailand or jumping from the world's highest
bungee tower in Macau, each task pushes the contestants mentally
and physically. They must also conquer a tough new task relating
to the country they've just visited in front of a studio audience.
Created by Endemol Germany; World Games successfully launched
on ProSieben earlier this year winning its primetime Saturday
night slot in the target 14-49 demo.
From
Endemol UK is The Bodyguard, a game show where contestants
team up with their favourite celebrities and are challenged
to serve and protect their famous partners. Piloted in the
UK for BBC One, The Bodyguard sees the trainee minders put
through their paces in a series of funny, challenging and
entertaining games.
Love
is in the Air - from Endemol Netherlands is a heart-felt reality
series that reunites loved ones residing in far flung countries.
The host flies around the world to reunite best friends, family
or soul mates. Each moving story tells the tale of a close
pair who miss each other terribly but haven't been able to
organise the journey themselves. The host arranges the emotional
get-together before saying goodbye and leaving for the next
destination and reunion.
Plan
B uses social media and television to join together people
who have never met before to spontaneously make music over
the Internet, creating original tracks that are immediately
available for download. The interactive dance music format
is based on the innovative multiplatform strand within Spanish
TV entertainment hit 'The Anthill', which has generated number
one dance hits week after week. Endemol has partnered with
the format owner 7Yaccion to develop Plan B for the international
market.
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