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MUMBAI:
In order to treat its viewers with the Ganpati-dedicated content,
India TV is introducing a time-slot that will have stories
related to one of the most prominent festivals of Maharashtra.
Starting
19 September, the dedicated time slot will run through the
Ganpati festival till 29 September.
From
the decorated Pandals of Mumbai to the historical temples
and holy abode of lord Ganesha in other cities of Maharashtra
to the Ganesha at various celebrity homes, the travelogue
will be a complete package.
The initiative is being promoted heavily not only on the channel
but also through outdoor and radio in various cities and towns
of Maharashtra. Including Mumbai, the campaign will cover
12 cities across Maharashtra.
In
the creative execution, the map outline of Maharashtra has
been used as lord Ganesha's caricature, the "Mangalmurti
Maharashtra". Beyond the channel the same will be seen
and heard across OOH platforms and radio in the key cities
of Maharashtra.
India TV MD and CEO Ritu Dhawan said, "We thought of
celebrating Ganpati in the true Maharashtrian spirit &
want the entire country to witness the same. Becoming part
of the celebrations is just a small gesture towards the people
of this great state who have also made us the leading channel
in the region. We hope that we are able to meet the viewer
expectations."
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