IMG, the global sports, fashion and media company, has acquired
a minority equity stake in London-based Sports New Media.
manages, moderates and monetizes social media on behalf of
their high profile sporting clients; including athletes, associations
and brands. SNM currently reaches over 100 million sports
fans across their Facebook pages alone.
is the only sports specific Facebook Preferred Marketing Developer
in the world, and owns and operates sports-oriented websites
such as GiveMeFootball which provides complementary content
for its social media fans.
Media SVP Digital Media Ben Nicholas said, "Sports New
Media is a critical component of IMG's digital strategy. We
think that SNM's unique, proven approach to social media optimization
will provide an attractive solution to our clients and partners."
very excited to be an official member of the IMG team,"
said Sports New Media Founder Jae Chalfin. "IMG has access
to many of the world's highest profile athletes, celebrities,
events and sports organizations. We expect that SNM will be
able to enhance many of those relationships."
New Media CEO Nick Thain said, "We think IMG and Sports
New Media complement each other well. This partnership will
allow us to take our clients to a whole new level, moving
us closer to our goal of bringing fans, athletes and brands
closer together through Social Media.