Indiantelevision.com's > Digital Edge>Colors launches online game for 'Jhalak Dikhhla Jaa'

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Colors launches online game for 'Jhalak Dikhhla Jaa'

Indiantelevision.com Team

( 3 September 2012 2:14 pm)

Mumbai: Colors has launched an online game allowing viewers to be a part of its dancing reality show, 'Jhalak Dikhhla Jaa'.
Designed by BBC Worldwide Productions India, the game will allow the user to choose a professional dancer and also empowers them to create a customised dance routine with the option of adapting the Indian choreographer Salman Yusuf Khan as an avatar.

The dance moves showcased on the game have been designed and choreographed by Kym Johnson. As the player progress in the game, with each level, newer dance moves, costumes, music and more are unlocked to amplify the overall experience of dance and 'Jhalak Dikhhla Jaa'.

The game also presents a tutorial highlighting different dance forms like Samba, Jive, Tango and more. The 3D graphics and imagery of the 'Jhalak Dikhhla Jaa' game bring to life the thrilling yet "glamorous", "sassy" and "dramatic" aspects from the show.

Colors digital head Vivek Srivastav said, "With the Jhalak Dikhhla Jaa game, we aim to connect with our strong online fan base which elevates the show to a higher mass platform. The more virtual formats we explore, the more it enables us to tap newer audiences across the world. We have been successful in extending the Jhalak Dikhhla Jaa and Colors brands into newer mediums with not only the mobile application, but also with this new interactive game which gives fans and social gamers a platform to live like a celebrity and have a true Jhalak experience."

BBC Worldwide Productions India general manager and creative head Myleeta Aga said, "We are very excited to explore newer avenues in the digital media space and bringing the television experience of Jhalak Dikhhla Jaa to the virtual world. The game, with its signature Jhalak Dikhhla Jaa touch allows fans, viewers and users to feel the adrenalin that comes with being a part of this larger than life show. The response to the episodes being aired on COLORS and the mobile application has been incredible and we believe that with the launch of this game, the overall experience will create an addiction among the Jhalak Dikhhla Jaa fans and dance lovers."