MUMBAI: The government and the broadcasters have got together
to launch a major campaign pushing digitisation in the four
metros, making television viewers realise that they will have
to make the switch from analogue cable to digital before the
1 November deadline.
sets across the country will go blank for two minutes thrice
every evening for three days beginning Friday.
TV channels under the Indian Broadcasting Foundations
(IBF) umbrella will beam Information and Broadcasting (I&B)
Ministrys 30 second ad at the beginning of the two-minute
period when broadcast of all programming will be suspended.
The ads will be broadcast at 7:58 pm, 8:58 pm and 9:58 pm
on Friday, Saturday and Sunday.