Gujarat Samachar, the largest read Gujarati daily, is venturing
into the television regional-language news business through one
of its owners, ahead of the state assembly elections.
Shah, co-owner of the daily newspaper, is floating a new company,
Aas Pass TV, to house the television project. The Gujarati-language
channel will have a prime focus in news while entertainment programming
will also form a part of the mix.
is planning to launch the channel in November. The name is yet to
has tapped TV9 senior vice-president Nilesh Thakkar to head ad sales
and marketing. Designated as director-sales and marketing, Thakkar
will be reporting to Shah.
are aiming to launch the channel in the second week of November.
The focus obviously will be on political news and our launch timing
is favourable as Gujarat assembly elections are coming up,"
Thakkar tells Indiantelevision.com.