Additionally, the company is rebranding its Sprout platform
to InMobi Studio. Since acquiring Sprout in August 2011, InMobi
has evolved as the platform with ad innovation, engagement
reporting and analytics, to develop the product in line with
increased customer adoption. Advertising agencies and premium
publishers such as Hearst Digital Media, MediaCom EMEA, The
Gary Group, and MocoSpace have already adopted the InMobi
Studio platform, the company said.
VP - brand solutions Carnet Williams said, "The growth
of InMobi Studio is not only exciting but indicative of the
huge market opportunity. Its simplicity and power allow brands
and marketers to focus on creating engaging and high-touch
brand experiences quickly, without compromising on quality."