Times Internet Ltd CEO Satyan Gajwani told indiantelevision.com
that BoxTV is a product with a user-centric design approach,
backed by a large content bank with anytime-anywhere access
refusing to give exact figures, he said that anything between
Rs 100 to 500 million had gone into investment to set up the
system. Since the system is not dependent on internet service
providers, there is no fee to be shared with them. This was
not the case in IPTV which was computer-centric.
several million dollars had been spent to buy software from
30 to 40 partners such as Sony, Shemaroo, NTV, Zoom, Lehrein,
Rajshri Pictures, Contentino and One Take Media.
said that Zoom may create special software for BoxTV since
it belonged to the Times Group.
Manager (Marketing) Gurbir Singh said BoxTV is purely invitation-based.
He said publicity will initially be word of mouth but he hoped
it will go on all platforms soon.
Manager (Digital Video Initiatives) Pandurang Nayak said the
service will initially be free. However, subscribers who register
could take on premium service which will provide more software
by paying Rs 499 per month in India (initiative price Rs 199),
$ 9.99 (invitation price $ 4.99) in the United States, and
9.99 pounds sterling (4.99 pounds sterling) in the United