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MUMBAI:
Zee Studio has donned a new prime time block starting this
month. The English movie channel has shifted its prime time
block to 10:30 pm with properties like 'High Octane Nights',
'Super Fridays', 'After Dark - Halloween Special' and 'The
One Movie You Must Watch-Sorcerer’s Apprentice'.
The
earlier prime time on Zee Studio was at 9 pm and 11 pm.
As
a part of the revamp, Zee Studio has customised these properties
to gain viewership across the country in order to bestow extra
dosage of entertainment. The new schedule brings together
blockbusters and the aim is to hit the audience at the right
time.
'High
Octane Nights' focuses on action oriented films. The line-up
will have films like like 'The Bourne Ultimatum', 'The Incredible
Hulk', 'Alice in Wonderland', 'Rambo First Blood : Part II'
and 'Prince of Persia : The Sands of Time'.
'Super
Fridays' wil focus on movies like 'Broke Back Mountain' and
'Repo Men'…'After Dark' brings titles like 'Psycho',
'Van Helsing' and 'The Sixth Sense'.
Zee
Studio has also strategised a marketing campaign to promote
these properties. It encompasses multiple verticals like TV,
OOH, social media platforms and BTL to enhance awareness.
As a heavy push on online mediums, true view ads on YouTube,
social media thrust through innovative applications and contests
on Facebook and Twitter are designed . Zee Studio has sketched
out a promotional TV campaign on and off the network.
The
programming revamps demonstrate Zee Studio’s continued
commitment to the viewers and partners.
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