MUMBAI: With the aim to boost its North American audience exposure for its animated children‘s series Ben and Izzy, RGH Entertainment has entered into a promising content partnership with Ameba, a multi-platform company in the children‘s streaming TV market.
At this month‘s television trade event Mipcom 2012 in Cannes, Ameba will be exhibiting and meeting with distributors and rights holders from 8-11 October.
‘Ben and Izzy‘ is a CGI-animated action-adventure comedy series currently enjoying a successful run on Cartoon Network Arabia, and as in-flight entertainment on Emirates and Qatar Airlines.
RGH‘s flagship property follows two inquisitive eleven-year-old boys, Ben, an American, and Izzy, a Jordanian, as they journey alongside their archaeologist grandfathers to ancient times and landmarks throughout the Middle East and Africa. Cultural explorations and comedy abound.
RGH CEO Randa Ayoubi said, "We are pleased to be partnering with Ameba to deliver Ben and Izzy through today‘s hottest digital platforms. Ameba‘s beneficial business model and ever-growing audience provide us with a wonderful opportunity to bring the fun and excitement of Ben and Izzy‘s cross-cultural adventures to millions of children throughout North America."
All 13 episodes of Ben and Izzy will be available to Ameba subscribers in English. The English version features the voices of several Hollywood celebrities, including Lucy Liu, the voice of Viper in the blockbuster movie Kung Fu Panda, and Mark Hamill, who played Luke Skywalker in the original Star Wars trilogy.
Ameba Founder and CEO Tony Havelka said, "We‘re thrilled to bring ‘Ben and Izzy‘ to Ameba‘s growing network of more than 5 million Internet-connected consumer electronic devices throughout the US and Canada. Our exciting, new content partnership with RGH is proof that rights holders can indeed maximize their audiences and revenues overseas with broadcasters, and yet still benefit from digitally distributing their content at the same time in North America on Ameba."