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MUMBAI:
IMG-Reliance, the commercial partner of All India Football
Federation (AIFF), has secured a three-year contract with
Ten Sports to broadcast I-League and Federation Cup competitions
across various platforms, such as Television, IPTV, DTH, HITS,
Internet TV and Mobile. The deal has been struck with just
a few days left for I-League to begin.
IMGR,
a sports marketing joint venture between IMG and Reliance
Industries, has been under pressure from I-League clubs to
find a broadcaster for the two competitions. IMGR is now looking
for regional broadcasters.
As
part of the deal, Ten Sports will broadcast the I-League competition
through its football channel Ten Action, for three consecutive
seasons starting 2012 through to 2015.
With
the I-League competition kicking off on 6 October, Ten Action
will telecast 75 live and delayed matches throughout the season.
Football fans across the country can catch the inaugural day
action between Pailan Arrow Vs Mumbai FC to be played at Kolkata
at 2.30 pm and Dempo SC Vs Churchill Brothers to be played
at Goa at 5.30 pm.
Ten
Action also has the mandate for telecasting the Federation
Cup competition for the next two seasons starting 2013.
AIFF
General Secretary Kushal Das said, “The fiercely contested
Federation Cup, concluded recently, has set the ball rolling
for the 2012-13 football calendar year. The I-League competition
brings in even more enthusiasm and excitement, as the clubs
are eager to renew their rivalry and fight it out from Round
One.”
Ten
Sports CEO Atul Pande said, “We are delighted to partner
with IMG-Reliance to telecast I-League and Federation Cup,
two of India’s premier football tournaments. Ten Sports
has always supported Indian football and we continue committed
to our vision of enhancing and adding value to the sport.”
An
IMG-Reliance spokesperson said, “We are happy to bring
Ten Sports on board as a broadcast partner in football. Having
a long-term partnership with the broadcaster is an important
step in ensuring quality and continuous coverage of the two
competitions. This is one of many initiatives IMG-Reliance
has undertaken and we remain committed to the development
of Indian football.”
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