Star CJ Network India Pvt. Ltd CEO Kenny Shin said, "We are thrilled to announce our association with Videocon DTH services as digitisation will perk up the audio visual quality of STARCJ Alive. Moreover the channel will have a fixed EPG number which will make it easier for us to communicate with our STARCJ consumers across MSOs/Regions. With digitization becoming compulsory, DTH players growing rapidly across India, thus a tie-up with them provides an opportunity for STAR CJ Alive to reach more effectively to our target audience."