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MUMBAI:
A+E Networks|TV18, which owns factual entertainment channel
HistoryTV18, has elevated Devika Dayal as national revenue
head with immediate effect. Hitherto, she held the post of
senior vice president.
 Dayal
has over a decade of experience in ad sales with stints at
Zee, Discovery Communications prior to joining Network18 Group
in 2005.
The
move is a part of the leadership re-alignment now underway
at Network18 News Media, the client facing ad sales unit which
manages the advertising interests of the news and factual
entertainment channels at Network18 Group. Network18 News
Media spearheads the group's effort towards consolidating
and optimizing revenue growth across its six news and factual
entertainment channels (CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN7,IBN-Lokmat
& History TV18).
Ad
sales for the ETV regional news network, subject to regulatory
approvals for the acquisition, will also form part of this
stable. While acting as a centralized sales agency, Network18
News Media also reflects the group's focus on individual brands
via dedicated teams and revenue leaders aligned to each channel.
Earlier, CNN-IBN, CNBC-TV18 and CNBC Awaaz have announced
new National Revenue Heads as well.
A+E
Networks|TV18 president Ajay Chacko said, "Devika has
been instrumental in ensuring advertising traction for HistoryTV18
commensurate with its strong brand and viewership performance
since launch. As we build HistoryTV18 further and plan other
forays at A+E Networks|TV18, her perspective will be essential
to our success in monetizing our brands."
Dayal
said, "It's been an exciting year for HistoryTV18 and
me. We've made significant efforts in establishing the brand
in the market and now the task is to further capitalize on
this growth momentum. I look forward to working with the team
in ensuring we innovate and grow further from here."
Network18
News Media CEO Sanjay Dua said, "We believe that our
brands are well-placed to build further on their leadership,
both in terms of innovative client solutions as well as a
strong network proposition. Each of our leaders comes with
a proven track record and we believe that Devika's expertise
will be crucial as we move forward on our growth plans"
A+E
Networks|TV18, a joint venture between TV18 Broadcast and
A+E Networks LLC, recently forayed into the factual entertainment
space in India with the launch of HistoryTV18 last year. History
TV18 is the first in a bouquet of channels to be launched
by the joint venture in India.
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