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MUMBAI:
Tamil satellite channel Jaya TV has said it will broadcast
live legendary Indian composer, singer-songwriter, and music
producer AR Rahman's concert on 29 December at the Nehru Indoor
Stadium in Chennai.
The
concert will be telecast on Jaya TV during Pongal (14, 15
and 17 January). The channel will also telecast a two-hour
special tête-à-tête with A R Rahman on
13 November.
Apart
from the concert, Jaya TV is giving a lifetime opportunity
to the singing talents from Tamil Nadu to participate in a
talent hunt, where 10 lucky participants stand a chance to
perform at the concert with A R Rahman. Jaya TV will telecast
this statewide search as three episodes of half-hour.
Jaya
TV Network VP K. P. Sunil said, ‘It's been a long time
since Rahman’s last performance in Chennai and we are
delighted to be the official broadcasters of this much-awaited
concert. He has redefined contemporary Indian music. He is
a global phenomenon with a massive fan following especially
in his home-town, Chennai. The excitement levels around the
concert have already reached a crescendo. We are building
a complete festival on the entire Jaya TV network."
Hailed
as "the Mozart of Madras" and the first Indian to
win two Oscars, Rahman will be performing in Chennai after
four years. The organisers are expecting more than 12000 audiences
for the ground event.
“The
market response towards the concert has been overwhelming.
Advertisers are looking at this a great opportunity with ground
benefits and on-air build up and telecast. The Network has
been investing extensively on new programming within the genres
of Fiction, Games Shows and Events. The advertisers are positively
disposed towards the network’s investment in fresh content,”
said Aidem Ventures Director Vikas Khanchandani.
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