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MUMBAI:
English movie channel movies Now will celebrate the festive
season with all the 22 James Bond movies.
Movies'
Now's initiatives coincide with 007 celebrating its 50th anniversary
and the world waiting for the release of 'Skyfall' on 1 November.
Bond
has been played by Sean Connery, George Lazenby, Roger Moore,
Timothy Dalton, Pierce Brosnan and Daniel Craig. The 22 film
series have grossed over $4 billion worldwide, making it the
highest grossing franchisee ever.
The
property will be supported with a marketing blitz and will
be promoted on television, digital, Café Coffee Day,
Cinema activation and through various tie ups. In an association
with James Bond latest blockbuster that releases in cinemas
'Skyfall', Visit Britain and Raddison Blu, Edwardian London
viewers a chance to vote for their favourite bond and live
the Bond LifestyLe in London.
Winners
will get the opportunity to stay at the Radsisson Blu, Edwardian
London, visit The Aston Martin Headquarters in Warwickshire,
they will also get a private tour of the Royal Naval College
where 'Skyfall' was filmed. They will also get to see and
visit the National Gallery and O2 which is one of the most
popular entertainment venues of the world.
TV
will spearhead the marketing launch of the property with over
2000 'All The Bonds' spots broadcast across the top TV networks
in the country. Keeping in line with the strategy of engaging
digital audiences Movies Now will engage with over 1.8 million
fans on its Facebook page through the contest, besides Facebook
various websites with high traffic will be leveraged to promote
the mega gratification as well.
Viewers
can now access the contest on their fingertips. Mobile banners
on the best apps will ensure maximisation of entries. An Out
of Home plan has been rolled out across Mumbai, Delhi, Bangalore,
and Kolkata at prominent malls and metro stations through
ooh units. There will also be branding in theatres along with
teaser spots and wash room stickers.
Print
ads will also be seen on the day of launch to create high
impact and strengthen the campaign. Fans can also step in
to Café Coffee Day to enjoy six beverages named after
all the six James Bond actors.
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