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 I
think Subhash Chandra has done a great job. To have a vision
to think through and to have a perspective that would fuel
Zee's growth.
At
that time only Doordarshan was there and they hardly used
to sell; you had to stand in queues for slots. So, to create
something like this was so magical. As global giants Star
and Viacom are there, you need that entrepreneurial mindset
to survive and grow.
Chandra
looked at languages, distribution and all the pieces of the
media business. It is not easy to do everything in the beginning
when the market is small and there isn't enough money. But
it was a good team and Ashok Kurien helped him at that point
of time along with others.
Zee
as a bouquet is very good. Chandra has set up a strong distribution
network and he has got regional channels. One channel going
up and another going down is a minute detail, but he has consolidated
the network very well.
You
can't find a bigger bouquet and they have been ahead of time.
Before any other DTH operator came in, Dish TV was launched.
They were the first ones to launch regional and set up a channel
distribution outfit.
Chandra's
son Punit Goenka is doing well too and he also has a very
good understanding of content. For an Indian group to be so
dominant and do so well, it's a great achievement.
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