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MUMBAI:
Universal Television, a channel of US media conglomerate NBC
Universal, has signed a first-look development deal with Eva
Longoria for 'Desperate Housewives', it was announced jointly
byNBC Entertainment president, alternative, late night programming
Paul Telegdy and NBC Entertainment president Jennifer Salke.
Terms
include a non-writing, executive producer agreement with Longoria
and her production company, UnbeliEVAble Entertainment.
Telegdy
said, "Having Eva Longoria on our team is a huge advantage
for our Alternative program development as we have pleasantly
discovered in implementing her ideas for 'Ready for Love,'
which is shaping up as a terrific and upbeat series. She is
passionate, fully engaged and has keen instincts for putting
together a winning formula for her shows that always bear
her imprint."
Salke
said, "We know that this new agreement with Eva Longoria
is significant in continuing what has already been a productive
relationship. She has exceptional energy, vision, a prestigious
name and the creative knack for finding compelling new concepts
for our growing studio."
Longoria
said, "I am thrilled and excited to join Universal Television
on what promises to be a wonderful and creative partnership,
especially given all of the recent success at both the studio
and the NBC network. The collaboration between UTV and my
production company, UnbeliEVAble Entertainment, on our 'Ready
for Love' project has been extraordinary. Looking ahead it
will be fun to find and develop unique scripted and non-scripted
shows that excite television audiences."
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