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MUMBAI:
Television format creator and distributor FremantleMedia Enterprises
(FME) and Martha Stewart Living Omnimedia (MSLO) are partnering
to co-develop television and digital video programming featuring
contemporary lifestyle personalities.
Under
this new first look and development deal, FME and MSLO will
identify the next generation of lifestyle talent to star in
programming to be produced under the Martha Stewart banner.
FME will support the new programming with its unrivalled global
TV, licensing and home entertainment capabilities. The objective
is to develop a pipeline of lifestyle talent across food,
fashion, home, gardening and more that will resonate with
global audiences on all media platforms. FME and MSLO will
name a development executive to head up the initiative.
FME's
Global CEO David Ellender said, "Martha Stewart and her
team are the best in the business at discovering and developing
new talent. Combining America's best-known domestic and lifestyle
expert with the industry's most successful distributor of
multi-format brands is a really exciting prospect."
MSLO
president, CEO Lisa Gersh said, "FME is a key player
in the global content and brand space and we're delighted
to be working with them to find the next big lifestyle superstars.
They'll help us deliver on our goal of putting our considerable
expertise in everything from cooking and decor to gardening
and crafting in easy reach of consumers wherever they are,
and on whatever platform they're engaging with, from smart
phones and tablets to TVs and social media."
FME
and MSLO have also expanded and renewed their long-standing
television programming distribution deal outside of the US,
which sees FME continuing to be the exclusive distributor
of MSLO content around the world, including titles such as
the Emmy® Award-winning series "The Martha Stewart
Show" and "Martha Stewart's Cooking School."
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