DirecTV experienced Arpu growth in the United States as a result of higher penetration in premium packages; it saw significant subscriber and revenue growth in Latin America, although Arpu fell slightly as more customers chose less expensive packages.
Cable-TV maintains the largest share of the market through 2017, although it is losing market share to both satellite and IPTV. North American cable operators have experienced drops in their subscriber base over the past few quarters.
Growth in satellite and IPTV services in North America comes at the expense of cable. This competitive shift, coupled with a small drop in pay-tv penetration, lead cable-TV revenues to fall about one per cent in 2012 despite a small increase in ARPU.Global Cable-TV service revenue market-share is expected to drop to 47 per cent in 2012 from 48 per cent in 2011.
DirecTV tops ABI Research’s global satellite TV market share ranking, both in terms of subscriber base and service revenue at the end of 2Q-2012.