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MUMBAI:
Australian pay TV platform Foxtel has signed a new agreement
which will provide its customers with first run HBO content
as well as access to HBO library content including premium
drama series.
The
deal is an output agreement that gives Foxtel exclusive access
to new HBO series, miniseries, comedy specials and documentaries.
Series
titles include 'Boardwalk Empire', 'Game of Thrones', as well
as 'Girls, 'True Blood', 'Treme', 'Veep' and 'Eastbound and
Down', among others.
Foxtel
CEO Richard Freudenstein said, "This deal will ensure
our customers will always see these compelling HBO shows exclusively
first-run, with many of the key dramas broadcast express from
the US as soon as the day after their original air-date."
HBO
content will premiere on Foxtel's premium drama channel, showcase,
which will become Australia's 'home of HBO'. In addition,
subscribers will be able to rediscover a library of classic
HBO shows like The Sopranos?and Six Feet Under? on our newest
channel, SoHo which successfully launched to all subscribers
in August with the premiere of HBO's latest hit series, 'The
Newsroom'."
HBO
International, content distribution president Simon Sutton
said, "We believe Foxtel will be a terrific partner and
we look forward to working with them to bring the latest and
greatest HBO entertainment to audiences in Australia".
Customers
will be able to watch HBO shows in stunning High Definition.
The deal includes the right to deliver HBO content via linear
channels and on demand on Foxtel's iQ set-top-box and IP delivered
services such as Foxtel on Xbox 360.
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