MUMBAI: Hungama Digital Media Entertainment has partnered
with global mobile media buying platform Adsmobi Inc for mobile
advertising to monetise all India inventory.
a part of the partnership, Hungama India will monetise Adsmobis
premium advertising traffic in India, bringing more brand
advertisers to the mobile arena in India.
Co-Founder and MD Ramy Yared commented: Adsmobi Inc
generated increasing revenues and ties to advertisers in the
Mobile Advertising industry of India, it is one of our core
emerging markets. Therefore, we are pleased to be able to
partner with Hungama Digital Media Entertainment on mobile
advertising and we are certain this partnership will add value
to Indias mobile ecosystem with Hungamas strong
foothold in the local media industry together with our strong
strategic capabilities in mobile advertising.