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MUMBAI:
ESPN Star Sports (ESS), Asia's leading sports broadcast network,
has signed new carriage deals for its cricket dedicated channel
Star Cricket in the Philippines and Indonesia, highlighting
its expanding footprint beyond traditional cricket markets.
In
addition, with a new carriage deal for Star Cricket recently
secured in Indonesia, cricket fans across the country can
anticipate the channel to being available very soon.
Launched
in 2007 in the Indian sub-continent, Star Cricket has continued
to expand in non-traditional cricket markets over the years
with presence in South East Asian markets such as Singapore,
Hong Kong, Papua New Guinea, the Maldives and now the Philippines.
ESS
also successfully launched Star Cricket HD in July last year
in key markets across Asia such as India, Maldives, Nepal,
Pakistan, Sri Lanka and Singapore.
ESPN
Star Sports MD Peter Hutton said, "We're delighted to
be able to help the ICC grow the game worldwide, and to see
Star Cricket increase its popularity across Asia."
Star
Cricket features international cricket events across all formats
of the game and its line-up of cricket properties includes
the marquee International Cricket Council (ICC) events, international
and domestic cricket from India, Australia and England and
Champions League Twenty20.
In
addition, it also showcased the inaugural edition of the Sri
Lankan Premier League and the Bangladesh Premier League earlier
this year.
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