MUMBAI: Life OK is all set to launch a new reality show that intends to find the hidden talent in children across India.
Titled 'Hindustan ke Hunarbaaz', the show runs the tagline – 'Harr Bacha Hai Khaas'.
Starting 22 October, it will air Monday to Friday at 7 pm and 9 pm.
Bollywood actor Sonali Bendre and choreographer Terence Lewis will feature as 'Cool Gurus' on the show.
According to the channel, the show will be guided by a 'No-Competition, No-Tears' principle. It will act as a ready platform for all the participating children to harness their "special" skills in a format that's devoid of any performance pressure.
Participating children will showcase their talent without any inhibitions of being judged, bringing out the best in them and making each and every one a winner in a unique way. Bendre and Lewis will encourage these kids and mentor them throughout.
Life OK general manager Ajit Thakur said, "Hindustan ke Hunarbaaz is a first-of-its kind show that doesn't promote the idea of competitiveness among children but instead hones their skills. This show is a natural extension of Life OK's mantra that promotes striving for more but without ignoring the pleasures of everyday life. We're confident that the audience will continue to appreciate our efforts in providing a wholesome entertainment experience."