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MUMBAI:
The media and entertainment industry in southern India is
expected to grow at a compounded annual growth rate of 14
per cent over the next four years to reach a size of Rs 360
billion by 2016 owing to an evolving ecosystem and demand,
according to a report released by Deloitte Touche Tohmatsu
India.
The
size of the South Indian media & entertainment industry
is currently pegged at Rs 211.9 billion.
Television
constitutes the largest component of the South Indian media
and entertainment industry. Its size currently is pegged at
Rs 122.2 billion accounting for a 58 per cent share of the
market.
As
per Deloitte estimates, television is expected to reach a
size of Rs 225.4 billion by 2016, growing at a CAGR of 17
per cent.
The
nascent radio market is expected to grow the fastest at a
CAGR of 22 per cent. Radio will continue to be at the bottom
of the ladder with a market of Rs 8.05 billion by 2016. The
radio market is currently pegged at Rs 3.65 billion, which
is a 2 per cent share of the overall market.
Behind
television, print media is poised to be the second largest
contributor to the South Indian media and entertainment industry
with a market of Rs 91 billion thereby growing at a CAGR of
10 per cent. The print market currently stands at Rs 62.65
billion and has the second largest share of 29 per cent.
Buoyed
by an ardent film following, the film market in south India
stands at Rs 23.4 billion and is expected to grow at a CAGR
of 11 per cent to reach a size of Rs 35.5 billion. Films have
an 11 per cent share of the South Indian media and entertainment
market.
Within
the South market, Tamil Nadu is the biggest market at Rs 76.2
billion followed by Andhra Pradesh at Rs 64.8 billion. Karnataka
and Kerala are estimated to be in the region of Rs 39.85 billion
and Rs 31.05 billion, respectively.
According
to the Deloitte report, Andhra Pradesh’s media and entertainment
market is projected to grow at a rate of 14 per cent to become
a Rs 112 billion market. Tamil Nadu and Karnataka are projected
to grow at a rate of 14 per cent to reach a market size of
Rs 129.95 billion and Rs 67.15 billion respectively.
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