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Universal Network launches two HD channels in Africa

Indiantelevision.com Team

(17 October 2012 5:28 pm)

MUMBAI: One year after its launch on DStv in Africa, Studio Universal has launched in high definition (HD) on the platform, while Universal Channel has also launched in HD. The HD launches correlate to remarkable viewership growth for both channels across Africa and demonstrate Universal Network International's (UNI's) on-going commitment to the African market.

Universal Networks International MD emerging markets Colin McLeod said,"We are marking the phenomenal success of Studio Universal and Universal channel in Africa with HD launches of both channels. The channels' high-quality international series and movies, tailored to the local market, have resonated with the African audience and we will continue our investment in the region to further enhance viewer experience".

Studio Universal offers action and comedy movies. The movie channel's programming, on-air packaging, as well as communications strategy have been specifically tailor-made for Africa.

Universal Channel offers drama, comedy and crimes series and its autumn line-up includes the premieres of the season finale of 'Law and Order' as well as a new season of 'Rookie Blue'. Both launches are supported by extensive marketing campaigns.