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You On Demand in VOD deal with NBCU

Indiantelevision.com Team

(17 October 2012 4:00 pm)

MUMBAI: Chinese Pay-Per-View (PPV) and Video On Demand (VOD) platform You On Demand has entered into a licensing agreement with NBCUniversal International Television Distribution for the Video On Demand rights in China to a selection of current, library and upcoming NBCUniversal feature films.

The titles will be available to subscribers on both You On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) platforms.

You On Demand's customers will now have access to many of NBCUniversal's recent hits that star some of Hollywood's most notable names. These include 'Despicable Me', 'It's Complicated', 'Wanted', 'Couples Retreat' and 'The Five Year Engagement'.

You On Demand chairman, CEO Shane McMahon said, "NBCUniversal's diverse and quality films demonstrate You On Demand's commitment to delivering the best premium content to our customers. We are excited to have NBCUniversal's titles appear on the You On Demand platforms."