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MUMBAI:
UK pubcaster the BBC has signed a new contract for audience
analysis and reporting with Television Research Partnership
Ltd (TRP Ltd) after a nine-month procurement process.
The
contract covers the bulk of the BBC's audience analysis and
reporting needs across television, radio and online. This
includes a wide range of television overnight reports based
on BARB (Broadcasters' Audience Research Board) data, extensive
quarterly RAJAR (Radio Joint Audience Research) reporting
and analysis of BBC online usage using the BBC's own iStats
system, and reporting on the BBC's own tracking studies and
panels.
The
new contract will commence in January 2013 and initially last
for two years, with the provision to extend up to a further
two years.
In
addition to the main contract with TRP Ltd, BBC Audiences
has also entered into a framework agreement with five data
analysis agencies that will be able to compete for significant
ad hoc data analysis requirements that fall outside the main
contract. The agencies in the framework are TRP Ltd, Terrington
and Company, GfK NOP, Attentional Ltd and Digital-i Ltd.
BBC head of audiences James Holden said, "This contract
and framework is hugely important for BBC Audiences. Having
accurate, timely and insightful reporting and data analysis
is the bedrock of keeping in touch with how our audiences
are behaving in an increasingly complex world.
"Through
the procurement process TRP demonstrated the skill, experience
and commitment that we need to carry forward this important
task and we very much look forward to continuing to work with
them in future. We also welcome the opportunity to work with
the other agencies in the framework."
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