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MUMBAI:
The English Premier League (EPL) has made available to interested
parties the Invitation to Tender (ITT) for its rights spanning
seasons 2013/14 - 2015/16 for Asia and Australasia.
The
region includes several individual broadcast territories including
India. In India, the EPL matches air on ESPN.
The
territories where the broadcast rights are going to be sold
include: Australia; Hong Kong; India, Bangladesh, Bhutan,
Maldives, Nepal, Pakistan and Sri Lanka; Indonesia and East
Timor; Japan; Malaysia and Brunei; Mongolia; Myanmar; New
Zealand; North Korea; Pacific Islands; Philippines; South
Korea; Taiwan; Thailand, Cambodia and Laos; and Vietnam.
Earlier
this month, SingTel had secured the broadcast rights to all
380 EPL matches each season for the seasons 2013/14-2015/16
in Singapore. These rights were acquired on a non-exclusive
basis. The matches will continue to be available online on
miostadium.com and on mobile via SingTel's BPL application.
The
Barclays Premier League (EPL is so called because Barclays
is the title sponsor) claims to be the biggest continuous
annual global sporting event in the world. Last season more
than 13 million fans attended matches with average stadium
occupancy in excess of 92 per cent for the fourth season in
a row.
Across
nine months of the year 380 matches are viewed in 212 territories
worldwide. Coverage of the matches is available in approximately
720 million households with an estimated cumulative global
audience of 4.7 billion.
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