MUMBAI: The English Premier League (EPL) has made available to interested parties the Invitation to Tender (ITT) for its rights spanning seasons 2013/14 - 2015/16 for Asia and Australasia.
The region includes several individual broadcast territories including India. In India, the EPL matches air on ESPN.
The territories where the broadcast rights are going to be sold include: Australia; Hong Kong; India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka; Indonesia and East Timor; Japan; Malaysia and Brunei; Mongolia; Myanmar; New Zealand; North Korea; Pacific Islands; Philippines; South Korea; Taiwan; Thailand, Cambodia and Laos; and Vietnam.
Earlier this month, SingTel had secured the broadcast rights to all 380 EPL matches each season for the seasons 2013/14-2015/16 in Singapore. These rights were acquired on a non-exclusive basis. The matches will continue to be available online on miostadium.com and on mobile via SingTel‘s BPL application.
The Barclays Premier League (EPL is so called because Barclays is the title sponsor) claims to be the biggest continuous annual global sporting event in the world. Last season more than 13 million fans attended matches with average stadium occupancy in excess of 92 per cent for the fourth season in a row.
Across nine months of the year 380 matches are viewed in 212 territories worldwide. Coverage of the matches is available in approximately 720 million households with an estimated cumulative global audience of 4.7 billion.