's Digital Edge
Hulu, Viacom expand content partnership Team

(15 October 2012 02:58 pm) 


MUMBAI: Website and over-the-top (OTT) subscription service Hulu and US media conglomerate Viacom have announced an expansion of their content partnership that will bring Nickelodeon programming to the Hulu Plus service and its more than 2 million subscribers for the first time.

Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series, including 'iCarly', 'Big Time Rush', and 'How to Rock', 21 days after the episodes air on television.

Subscribers can catch up on these and many other current series at a new Nickelodeon destination on Hulu Plus, which will feature tune-in information and promotional elements to drive viewership of Nickelodeon's on-air lineup.

Additionally, over the next few months, content from Viacom's bilingual network Tr3s will broaden the Hulu Latino selection of youth-focused content on Hulu Plus. Series include but are not limited to 'Ninas Mal', 'Quiero Mis Quinces' and 'Quiero Mi Baby'.

Under the agreement, Hulu and Viacom will also continue to make current and full episodes, and clips of 'The Daily Show with Jon Stewart' and 'The Colbert Report' available on the free ad-supported service and Hulu Plus. Hulu Plus subscribers will continue to get programming from BET, Comedy Central, MTV, Spike, TV Land and VH1, including a selection of current shows 21 days after they air and more than 1,500 episodes of archive programming. The availability of Viacom content on Hulu Plus varies on a show-by-show basis.