The offer, restricted to new Dish TV subscribers, will include
all Doordarshan channels, 9X, Zee Smile, B4U Movies, Cinema
TV, News Express, P7News and 9XM. It also has three international
channels like NHK World, Russia Today DW-TV Asia+.
The offer also comes with a rider that customers have to remain
active by subscribing to a regular package at least twice during
a nutshell, customers will have to pay Rs 1590 for buying
a Dish TV STBs and subsequently have to recharge their account
with one of the basic packages twice a year to avail of the
pay channels. The cheapest non-south basic package Dish TV
offers is the Family pack which is available at Rs 200 for
a six-month period (The family pack is priced at Rs. 200 per
new customers will be eligible to receive a basic channel
tier of 70 channels for life (five years). They will just
have to do the minimum recharge of Rs 200 every six months
to help us identify that they are still on our network,"
said Dish TV Chief Operating Officer Salil Kapoor.
also informed that in case customers do not recharge twice
a year, the free channels will be switched off. He exuded
confidence that there would be a significant offtake for the
offer since customers don't want their television sets to
go blank referring to the government diktat that broadcasters
will have to switch off signals to analogue homes.
TVs offer is part of its Go Digital campaign
for which the operator plans to spend Rs 300 million for multi-media
campaign which will include print, on-ground and digial in
addition to television commercials, according to Kapoor.
TV plans to spend Rs 900 million towards marketing this fiscal
ending 31 March 2013.
unmoved by Dish TV's offering
to an executive from a rival DTH operator, Dish TV's new offer
is akin to DD Direct Plus (Doordarshan's free subscription
DTH offering) which offers similar channels and that too at
a one time investment of buying a STB. "Customers who
want free-to-air channels can opt for DD Direct Plus since
they don't have to pay for recharging apart from the STB,"
the executive said requesting anonymity. Besides, Dish TV
has the satellite co-location advantage with DD Direct Plus,
the executive added.
Sky managing director Harit Nagpal said that the Dish TV offer
is just a re-packaging of an old offer. He also felt that
the package is devoid of a competitive advantage since it
consists of FTA channels which is also available on DD Direct