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Vserv.mobi makes three strategic appointments

Indiantelevision.com Team

(10 October 2012 8:20 pm)

MUMBAI: Vserv.mobi, a mobile ad network for app developers, publishers and advertisers, has appointed three senior executives to its global team.

Rohit Verma will join the company as VP - India and Middle East while Elliot Renton comes on board as GM Publisher Alliances- South East Asia. The company has hired Narayan Murthy Ivaturi as GM - Sales Strategy.

These appointments form an integral part of the company strategy to accelerate its growth across emerging markets, the company said.

Vserv.mobi co-founder and CEO Dippak Khurana said, "We have built critical mass over the last three years and our network has witnessed tremendous growth across all emerging markets as mobile becomes the 'primary' screen for consumers. This growth ties in to our aggressive hiring strategy and corresponds with our goal of being the leader in emerging markets to meet the needs of publishers, developers and advertisers through our unique and differentiated mobile advertising proposition. We are confident that these eminent mobile industry mavens will bring an enormous amount of knowledge and experience to the company and will be instrumental in making us the #1 Ad Network across Emerging Markets."

Verma has over 15 years of experience of building mobile products and driving business development in the telecom space. In his new role, he will focus on strengthening the Telecom and Media Partnerships at Vserv.

Prior to Vserv, Verma has worked with Times Mobile, Airtel and ACL Wireless.

Renton brings over 12 years of experience in the digital media and mobile space. He will lead strategic alliances with premium publishers across Southeast Asia at Vserv.

Prior to Vserv, Renton has also worked with Nokia, managing brand partnerships across the APAC mobile app ecosystem and has also held senior roles with Getty Images and Thomson Reuters in Asia.

Based in Singapore, Renton will report to Vserv VP- South East Vikas Gulati.

Ivaturi brings with him more than 10 years of experience and will be based at Mumbai in Versv.

Ivaturi dons a strategic planning role and will lead the rollout of Brand solutions for advertisers across categories, as they progress on their Mobile Marketing journey. Having started his career with stints in traditional and digital advertising agencies, he subsequently lead key roles at Yahoo and Tyroo Media. In his last role, he was with Times Internet, wherein he headed the company's sales strategy for its portfolio of 13 portals.