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MUMBAI:
Indian pubcaster Prasar Bharati has entered into an agreement
with Australian Broadcasting Corporation (ABC), Australia's
national broadcaster, which will allow both entities to show
each other's content to their audiences and also cooperate
in other areas of programming.
The
agreement was signed last week when a delegation of senior
Prasar Bharati officials visited Australia.
Australian
Minister for Arts and Regional Development Simon Crean, currently
in India said the signing of a MoU between ABC and Prasar
Bharati will help build a stronger people-to-people and media
partnership between the two countries.
"One
of the most important goals for the Australia-India relationship
is to understand each other better. The ABC and Prasar Bharati
will share program content by utilising the extensive Doordarshan
and ABC networks, allowing audiences in India and Australia
to develop a more accurate and up-to-date appreciation of
contemporary developments in the other country," said
Crean after a meeting with Prasar Bharati CEO Jawhar Sircar.
"This
MoU will advance the Australia in the Asian Century White
Paper's commitment to build stronger, deeper and broader cultural
links between Australia and India, including through collaboration
between our arts, cultural and media organisations,"
he said.
The
Australian minister said the agreement could also build on
Oz Fest, the biggest Australian cultural festival ever staged
in India.
"With
over 100 events in 18 cities across India, Oz Fest exposes
Indians to contemporary Australia. I am delighted that Doordarshan
has supported Oz Fest by filming and broadcasting the Oz Fest
opening concert in New Delhi on 16 October and a major concert
in Bhubaneswar on 20 October, giving Indian audiences the
chance to see some of the Australian best Indigenous performers,
Gurrumul Yunupingu and Mark Atkins," Crean said.
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