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MUMBAI:
Life OK has launched a new show and extended the airing time
of two its existing programmes as it seeks to strengthen its
9-10 pm weekday slot.
The
channel has launched a new fiction show titled 'Junoon- Aisi
Nafrat, Toh Kaisa Ishq' that airs Monday to Friday at 9.30
pm. This has replaced 'Main Lakshmi Tere Aangan Ki' that has
gone off-air.
Life
OK has extended the programme timing for two of its shows
to 45 minutes. It will now air 'Mahadev' from 8 pm-8.45 pm
while 'Amrit Manthan' will be telecast from 8.45 pm-9.30 pm
till 16 November.
The
channel used to air 'Alaxmi Hamari Super Bahu' at 9 pm which
has been shifted to weekend slot and airs on Saturday and
Sunday at 7 pm.
Life
OK business head Ajit Thakur said, "We got good response
for the mahaepisode of 'Mahadev' which used to air once a
month. Hence we decided to extend the programming time of
the show. Amrit Manthan too has a high point in the show.
Our 8-9 pm and 10-11.30 pm slots were strong but 9-10 pm slot
was not, where we were showing 'Main Lakshmi…' This has
gone off-air. So we thought it is a great time to revamp the
programming by launching a new show and making changes in
airing time of existing shows. This is festive season and
in order to give our viewers more of what they like, we have
revamped our programming."
After
'Main Lakshmi…' went off-air and 'Alaxmi…' was moved
to weekend, Life OK used to air the repeat of 'Hindustan Ke
Hunarbaaz' from 9 pm to 10 pm. The show's original airing
is at 7 pm.
Building
weekends, the channel has extended its franchise 'Savadhan
India' with a region specific focus. The show deals with real-life
crimes stories on murder, kidnapping, domestic violence, fraud,
robbery, forgery, rape and sexual assault.
The
channel will air 'Savadhan- India Fight Back' from Monday
to Friday at 10.30 pm. Now it will air region specific episodes
focusing on Mumbai, Delhi and UP on Saturday and Sunday at
10 pm. The content of these region specific episodes will
be picked from that particular region. The show will have
different hosts for these three regions.
The
channel is soon launching a show on nationwide terror attack
titled '2612'. Produced by Sphere Origins, the show is a tale
of a young, resilient kindergarten teacher Rashmi Bhargav
who finds herself at the centre of a terror plot more satanic
than 26/11, a plot known as 2612. '2612' will show how the
incident changes her life.
"2612
is about the largest ever terror plots against India. The
story is based around the fact that a common man can fight
back. It will show how regular Indians will rise to fight
back terrorism," Thakur added.
For
the record, 'Junoon- Aisi Nafrat, Toh Kaisa Ishq' traces the
journey of the city bred Meera and the rustic and rugged son
of the soil Prithvi. They are two people who were imperfect
for each other but nevertheless fall in love.
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