Nick's Keymon Ache to make its theatrical debut on 9 November

Nick's Keymon Ache to make its theatrical debut on 9 November

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MUMBAI: Keymon Ache, Nickelodeon India?s local, non-mythological production that was launched in India last year, is slated to make its theatrical debut on 9 November with Keymon Ache & Nani in Space Adventure movie, a Viacom18 Motion Pictures release.

To be produced in association with DQ Entertainment International, the movie will see a four-city theatrical release across Mumbai, Pune, Delhi and Bangalore in leading multiplexes. The movie will trace the adventures of Keymon along with his buddy Rohan.

The latest announcement is in continuation of a trend wherein movies targeted at kids are being produced by kid?s broadcasters.

National Award winner Usha Uthup has lent her voice to the catchy songs in the film and the background music for the show has been composed by music director Sandesh Shandiliya.

Speaking about Keymon?s Bollywood debut, Sonic and Nickelodeon India EVP and Business Head Nina Elavia Jaipuria said, "Taking Keymon Ache?s popularity a step further, Nickelodeon is taking his entertainment quotient to the silver screen. We hope to connect with our audience and reach out to them wherever they are through multiple touch points, thus tangibilising and creating awareness for Keymon Ache. Nickelodeon will ensure kids and parents enjoy their Diwali holidays at the movies."

Keymon & Nani in Space Adventure will see Keymon with his buddy Rohan jetting off to Goa to meet his Nani, a fierce lady who knows karate and many languages.

The character design of ?Nani? is inspired from Usha Uthup herself! A relaxing trip turns into an adventurous one as Keymon, Rohan and Nani encounter some unexpected enemies. What follows is a series of extraordinary events with Keymon & Rohan having to rescue Nani and have an alien adventure of a lifetime!

Taking the brand a step further, Keymon Ache will be supported with an extensive merchandise launch, starting November 2012. The channel will launch the first ever Keymon Ache consumer products range for kids 4 years+, that will include exciting apparel, footwear, puzzles and even DVDs.

Keymon footwear is being launched in association with Wiesner Worldwide Kreations, ranged between Rs 199-Rs 1099. To create further excitement for Keymon fans, Reliance Footprints and Maya Gitanjali will run a retail-based contest called ?Star with the Super Star?. Winners of the contest get an opportunity to catch the premiere of the movie with Keymon Ache.

Adds Viacom18 Media SVP - Consumer Products & Communications Sandeep Dahiya, "Keymon Ache has been a frontrunner ever since it was launched on Nickelodeon and it?s only natural that we extend his presence beyond television. The launch of ?Keymon Ache? merchandise will further strengthen our existing product lines around ?Dora the Explorer?, ?SpongeBob SqaurePants? & ?Ninja Hattori?, which has an existing presence in over 50 categories in India."

On ground, the channel has partnered with Gelato, where a Keymon Special Black Currant flavour will be available across all Gelato outlets in Mumbai, Delhi, Bangalore and Pune. Kids can also participate in a simple contest being held at these outlets and stand a chance to win Nickelodeon merchandise, which will be handed to them by Keymon himself.

In the digital space, a customized Keymon microsite has been created to keep the Gen Y glued through games and movie videos. The channel is introducing 2 new Keymon games on the microsite keymon.in. A contest on Nickelodeon?s Facebook fanpage (facebook.com/nickindia) will give kids a chance to win movie tickets with their nani?s along with goodie bags.

After a first season of Keymon Ache, Nickelodeon launched season 2 on 29 October this year. The show had premiered in May 2011 and is India?s first local, non-mythological contemporary show.

Disney Channel India recently had premiered its first locally produced made-for-television movie Luck Luck Ki Baat. The movie was directed by Iqbal and produced by SOL Productions.

Cartoon Network had recently entered into a co-production agreement with Amar Chitra Katha Media, which is co-owned by Future Ventures and Elephant Capital, to produce ?Sons of Ram - Heroes will Rise?.

The Walt Disney Studios had in 2008 partnered Yash Raj Films to produce Roadside Romeo, a computer animated musical comedy film. The film was co-produced by Aditya Chopra and Yash Chopra of Yash Raj Films and distributed by Walt Disney Pictures.

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