Technology

Netflix inks Warner Bros licensing agreement

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MUMBAI: A recent research reveals that there has been an explosion in UK OTT usage over the past year. Considering this, on demand cinema provider Netflix has entered a multi-year licensing agreement with Warner Bros.

Under this agreement, Netflix subscribers will get exclusive access to complete previous seasons of American TV series such as Vampire Diaries, Gossip Girl, Fringe and Chuck.

Netflix chief content officer Ted Sarandos said in the media, "We are thrilled to be the exclusive online subscription home for these incredibly entertaining shows from Warner Bros Television. We are giving fans the opportunity to relive their favourite moments from these programmes while hopefully attracting a lot of new ones who will be able to enjoy these serialised stories from their very beginning."

Warner Bros International Television president Jeffrey R Schlesinger said, "We are pleased to be able to offer fans in the UK on-demand access to past seasons of these incredibly addictive series. Whether fans discover, catch-up or relive favourite episodes, Netflix is a terrific distribution partner and this deal demonstrates that there is now a viable new outlet for our programming after the initial telecast in the UK."

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