Sony Six strengthens presence on DTH

MUMBAI: Sony Six, the sports entertainment channel from Multi Screen Media (MSM) stable, has signed two new deals to strengthen its presence on direct-to-home (DTH) platforms.

The channel is now available on Tata Sky and Airtel digital TV. It was already on Videocon d2h and Dish TV. With this, Six will have a total reach of 36.7 million C&S homes.

Six, which went on air on 7 April, has been priced at Rs 14.70 on a la carte basis in digital addressable system (DAS) areas.

MSM COO N P Singh said, "We are happy to announce that in addition to Dish TV and Videocon, SIX is now also available on TATA SKY and Airtel. DTH platforms have achieved a strong distribution reach and with this development, we will be able to further strengthen our distribution in India.”

It has Indian Premier League (IPL) as its tentpole property in addition to Ultimate Fighting Championship (UFC) and National Basketball Association (NBA) as it looks to woo youths with fast-paced sporting events.
Commenting on this development, One Alliance President Rajesh Kaul said, "The One Alliance always strives to create a strong product offering of diverse television content. The sports genre has always been a strong growth driver and with Six now available on an array of DTH platforms, viewers can enjoy their favorite sports with enhanced visual and sound quality."

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