Technology

9X Media partners with Vserv.mobi for app monetization

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MUMBAI: Music television network - 9X Media has appointed Vserv.mobi, a global mobile ad network for app developers, publishers and advertisers, as its exclusive application monetisation partner for its games and applications on the android platform.

Vserv.mobi will monetize 9XM‘s entertainment apps on the platform via premium ads powered by the Vserv AppWrapper.

The network already has music and gaming apps on the IOS platform. The 9X Music Network Android App is used for live streaming of 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas. The network has also launched Android apps featuring 9XM‘s characters - Bade and Chote. These Android apps include Joke Central which plays the signature ‘Bakwaas Bandh Kar‘ videos and Talking Buddies, which is an interactive talking app featuring ‘Bade & Chote‘.

Another offering is Amar Prem which provides content from Bollywood hits music channel 9X Jalwa and also gives the opportunity to tap one‘s BQ (Bollywood Quotient). The application has over 500 cool translations of popular Bollywood numbers. All the three apps are enabled by AppWrapper monetisation and will be available as free downloads on the Android Play Store.

Vserv.mobi VP - business development - India and Middle East Rohit Verma said, "This is a big step forward in the mainstreaming of the mobile medium." This partnership with 9X Media brings entertaining content and iconic characters from television on to the mobile medium.

Verma said with Indian content such as Joke Central and Talking buddies now being ‘APPified‘, brand advertisers on our network will be able to reach their audience in a very localised and engaging context.

9X Media SVP - digital Vibha Gosher said, "Our content is extremely popular on television and now, with consumers being addicted to mobile screens, we are bringing the same engaging experience, to the various mobile platforms through applications. Having launched 13+ IOS based Games and Applications; we are now focusing on the Andriod market space to connect with the large base of Andriod phone users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers."

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