MUMBAI: Star India has announced the telecast of the third edition of ‘Big Star Entertainment Award‘ in association with Reliance Broadcast Network.
The event will be held on 16 December in Mumbai while it will be aired on New Year‘s Eve.
The award will feature 31 categories, winners for which will be selected through online and SMS votes sent in by 92.7 Big FM listeners and Star Plus viewers.
The ‘BIG Star Entertainment Awards 2012‘ will be promoted through a marketing campaign which will integrate RBNL‘s multimedia platforms including radio, television and outdoor, supported by print and digital initiatives and on-ground activations.
RBNL CEO Tarun Katial said, "The unique format of Big Star Entertainment Awards, which empowers audiences to choose their favorite entertainers along with the exciting show offering has clicked with audiences. They come back each year for unmatched and exclusive entertainment and an exceptional usher to their New Year! Now in its third year, the show which will air on Star Plus, is being planned, to surpass all benchmarks, becoming truly the BIGgest STAR Entertainment Awards!"
Star Plus SVP marketing Nikhil Madhok said, "New Year‘s eve is a special night that all families like to spend together. Star Plus believes that this family time can be made more special with the right entertainment. Star Plus is back with the third season of Big Star Entertainment Awards which is full of entertaining performances by the biggest celebrities. It promises to be a great opportunity for families to bond and bring in the New Year."