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MUMBAI:
Star India has announced the telecast of the third edition
of 'Big Star Entertainment Award' in association with Reliance
Broadcast Network.
The
event will be held on 16 December in Mumbai while it will
be aired on New Year's Eve.
The
award will feature 31 categories, winners for which will be
selected through online and SMS votes sent in by 92.7 Big
FM listeners and Star Plus viewers.
The
'BIG Star Entertainment Awards 2012' will be promoted through
a marketing campaign which will integrate RBNL's multimedia
platforms including radio, television and outdoor, supported
by print and digital initiatives and on-ground activations.
RBNL
CEO Tarun Katial said, "The unique format of Big Star
Entertainment Awards, which empowers audiences to choose their
favorite entertainers along with the exciting show offering
has clicked with audiences. They come back each year for unmatched
and exclusive entertainment and an exceptional usher to their
New Year! Now in its third year, the show which will air on
Star Plus, is being planned, to surpass all benchmarks, becoming
truly the BIGgest STAR Entertainment Awards!"
Star
Plus SVP marketing Nikhil Madhok said, "New Year's eve
is a special night that all families like to spend together.
Star Plus believes that this family time can be made more
special with the right entertainment. Star Plus is back with
the third season of Big Star Entertainment Awards which is
full of entertaining performances by the biggest celebrities.
It promises to be a great opportunity for families to bond
and bring in the New Year."
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