Technology

Video ad insertion firm This Technology raises $7.5 mn

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MUMBAI: This Technology, a provider of software solutions for dynamic video advertising insertion (DAI), said it has received $7.5 million Series A financing round led by General Catalyst Partners.

The financing follows the company‘s success in developing a market-defining product portfolio and demonstrating continued profitability based on an expanding customer base, which includes Comcast, Verizon, NBCUniversal and ABC.

In parallel with the financing, General Catalyst Partners‘ Neil Sequeira has joined the company‘s board of directors. This Technology will use proceeds from the round for general corporate purposes, including expansion of the company‘s market leading development and support resources.

"As a self-funded startup, This Technology brought a smart mix of products to market, proving itself viable to an extremely discerning customer base and achieving profitability," said Sequeira. "This is exactly the kind of entrepreneurship and track record we look for when making a growth equity investment and we‘re confident that additional resources will enable This Technology to continue delivering innovative solutions that will dominate the market."

This Technology‘s products seamlessly connect video operations and advertising architectures so service providers and programming networks can communicate in real-time about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers on any device.

Founded in 2006, This Technology recognised early the challenges that would plague ad delivery for time-shifted, IP-based and multi-screen video services. From the beginning, the company has helped solve these challenges through open, non-proprietary solutions that can be easily deployed in any standards-based ad architecture.

This funding round builds upon the company‘s strong momentum, including the recent opening of an office in Denver and addition of new executives to its growing team.

"This Technology has its customers to thank for creating an environment where a bootstrapped company like ours could learn, grow and thrive based on having the right ideas and a solid execution strategy," said This Technology CEO Jeffrey Sherwin. "General Catalyst Partners has a long history of successful investments in video-related technologies and the important industry expertise that makes them an ideal partner for This Technology as we continue to grow the company."

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