|
MUMBAI:
The Association for International Broadcasting (AIB) has appointed
Amitabh Srivastava as its regional head in South Asia. The
appointment comes as a first in a series of expansions of
AIB’s work in a number of regions of the world.
As regional head, Srivastava will oversee the growth of AIB’s
membership in India, Sri Lanka, Bangladesh and Pakistan. These
are countries where there is significant expansion in the
number of TV channels and radio stations and a growing number
of these broadcasters are developing international services.
He
will also be able to assist AIB’s existing members who
are seeking to develop their businesses in the South Asia
region, drawing on his experience in working for a range of
major international brands. He has also developed partnerships
between media owners and mobile operators in South Asia.
AIB chief executive Simon Spanswick said, “I am delighted
to welcome Amitabh to AIB. He has worked in the media sector
in India representing major brands for a number of years and
has achieved remarkable successes. Now we look forward to
Amitabh leading AIB’s growth in one of the world’s
most dynamic and fastest-growing media markets.”
Srivastava
said “It is great to be joining the world’s leading
industry association and supporting major international TV
and radio broadcasters as well as service providers. I am
looking forward to developing AIB’s membership base in
South Asia and to involving more broadcasters from this region
in global conversations.”
Srivastava joins AIB from Radio Netherlands Worldwide where
he was country manager. While at RNW, he developed the first
partnership between All India Radio and an international broadcaster,
and achieved significant rebroadcasting and content syndication
deals with commercial FM stations and new media platforms
in the region. Before RNW, Srivastava worked with Walt Disney,
BBC, MTV and a range of other international media houses developing
their operations in India andSouth Asia.
|
