Technology

DisneyUTV Digital to distribute EA mobile games in India

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MUMBAI: DisneyUTV Digital, the digital arm of DisneyUTV, has partnered EA Mobile, the worldwide publisher for mobile games, to distribute their mobile games in India, Sri Lanka and Bangladesh. The games will be distributed by UTV Indiagames exclusively across carrier networks and local OEMs.

DisneyUTV signed the distribution deal after EA games? two-year contract with Nazara Technologies expired this July.

DisneyUTV will now provide gamers in India access to legacy titles from the EA Mobile portfolio including Need for Speed, Fifa ?11, Monopoly, Bejeweled, Zuma, Tetris, EA Cricket ?11, Bookworm and more. Gamers will also be able to enjoy the latest game releases from EA Mobile on the same day as they release internationally.

Games ranging from across genres like sports, racing, puzzles, word games, arcade and action will be available in a price range of Rs 50 to Rs 99.

?With feature phones and smartphones growing their presence in the Indian mobile market, the impetus to provide quality content on these platforms only gets bigger. With this relationship, we will increase the reach of EA?s popular games for the end users in the country and upsurge quality content in mobile entertainment. With strategic deals like these, we aim to further expand the gaming market across all possible mobile platforms available,? said DisneyUTV Digital MD Vishal Gondal.

EA Mobile Asia Pacific GM Franck Villet said, ?This partnership with DisneyUTV represents an exciting opportunity for EA to bring our best content to an even broader audience in a growing mobile gaming market.?

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