Star Gold adopts mobile ad technology to promote Bol Bachchan

MUMBAI: Star Gold had utilised mobile advertising technology M-AdCall to promote the premiere of Bol Bachchan wherein the user was offered one minute of free talk time for viewing a video advertisement for 30 seconds.

M-AdCall allows one to watch a video whenever a number is dialed or a wallpaper or song is downloaded and helps bring advertising to handsets to increase itsbrand outreach.

The Hindi movie broadcaster had built awareness for the premiere of Ajay Devgn-Abhishek Bachchan starrer film Bol Bachchan on MTS subscribers through M-AdCall powered by Astute. The technology is currently being offered by MTS and Tata Docomo, but is expected to be adopted by all operators in the near future.

Star Gold GM Hemal Jhaveri said, “Bol Bachchan on M-AdCall was a great way of driving awareness for the Blockbuster Premiere on Star Gold. The user initiationprocess coupled with the engagement of this technology is far greater and unique than the unsolicited calls/SMS promotion which is usually the norm.”

Leading mobile marketing company, Madhouse India COO Vinod Thadani says, “Mobile is an exciting, fast-growing category, but it‘s still a very small piece of theoverall ad pie, contributing only about 10% of the digital advertising spends in India. However, with the steep rise in mobile internet users and ever revolutionizing features and applications, this industry holds a huge opportunity for advertisers, and M-AdCall may just be that innovative technology to drive the new era of mobile advertising in India."

Latest Reads
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories