Base79, which claims to be the largest YouTube network in
the Europe, Middle East and Asia (EMEA) region, said proceeds
from the round will be used to accelerate Base79s expansion
across Europe and into other global territories, to build
owned-and-operated brands and channels, and to invest in the
companys products and technology.
companys proprietary technology and processes for increasing
YouTube channel subscribers and views, and establishing ad
sales leadership, enables its clients to significantly increase
their reach and revenues in online video.
more than 300 premium content partners, including BBC Worldwide,
Endemols Tiger Aspect, IMG Media, Simon Cowells
SyCo, Ministry of Sound, Guinness World Records as well as
a number of leading YouTube content creators, Base79 generates
more than 550 million views per month across nearly 550 channels
on YouTube, and is the largest
YouTube multi-channel network based in the UK. Base79 recently
received four original programming grants from YouTube, more
than any other company in Europe.
in 2007, the company has offices in London, New York and Sydney,
and has plans to increase its presence in continental Europe
within the next 12 months.
founder, CEO Ashley MacKenzie said, Were thrilled
to receive this additional investment and recognition for
our business from The Chernin Group, in addition to ongoing
support from MMC Ventures. TCGs industry leading expertise
and track record in content, digital media, brand building,
international expansion and monetisation will be
invaluable as we accelerate the Companys international
growth and distribution of premium video content across multiple
platforms and devices. We have experienced extraordinary growth
and believe this partnership will allow a new chapter of even