Telefónica, Microsoft to deploy global video platform

MUMBAI: Telecom company Telefónica‘s subsidiary Telefonica Digital and Microsoft have announced a multi-year strategic agreement to create a new global video platform (GVP) for all video entertainment services across Telefónica‘s Operating Businesses.

Based on key Microsoft technologies including the Microsoft Mediaroom platform, the GVP is unique in delivering TV services over both managed (IPTV) and non-managed (over the top) networks, at global scale, to a range of consumer devices.

The first GVP deployments are taking place in Brazil, Chile and Spain, and Telefónica anticipates extending the deployment of TV services based on the GVP to a number of its other Operating Businesses over the next few years.

Telefónica Digital director of digital services Vivek Dev said, "Video is a fast-growing market, and we already play a leading role in delivering Pay TV services to customers in Europe and Latin America. This new platform allows us to reflect the deep and rapid changes happening in this market. It offers the ease and convenience of a global, convergent platform while maintaining flexibility over content for our local businesses. Most important, it allows us to meet customer demands for access to video content on an ever-expanding range of devices".

The GVP, and its use of Mediaroom, will enable Telefónica to deliver to consumers high-performance, differentiated and feature-rich TV services over both its managed high-speed broadband networks as well as "over-the-top" nonmanaged broadband networks. It provides a range of advanced features to TV subscribers, including time-shifting and multiscreen among others, enabling Telefónica to take advantage of its multidevice capabilities.

Microsoft corporate VP, Operator TV Business Tom Gibbons said, "Telefónica is a close partner to Microsoft, and the Global Video Platform, based on the Microsoft Mediaroom platform, will enable them to grow their business and reach new audiences. This new agreement focused on Telefónica‘s GVP further extends our alliance in the world of TV and video entertainment to a range of screens throughout the home and on the go, and the benefits will be enjoyed by many millions of people globally. Through its use of IP-based broadband networks and the Microsoft Mediaroom platform, Telefónica‘s next-generation TV services are poised to delight and entertain millions of consumers across their markets in Europe and Latin America."

These services can be enjoyed by consumers on a range of devices inside and outside the home, including set-top boxes, Xbox 360, tablets and smartphones. Because the Mediaroom platform includes key technologies such as Microsoft PlayReady, Internet Information Services Smooth Streaming and Microsoft Silverlight, the delivery of TV services across these various networks and to multiple screen types can all be done via one common technology infrastructure. This is expected to result in significant efficiencies for Telefónica in time to market, cost of delivery and overall scale.

Earlier this month, Telefónica launched its premium Internet Protocol television (IPTV) service in Brazil, which follows a similar launch in Chile in October. Both services, Vivo TV Fibra in Brazil and Movistar IPTV in Chile, are the first IPTV deployments that take advantage of the new GVP platform and its capabilities, offering an exceptional user experience for their Fiber to the Home customers. In November 2011, Telefónica and Microsoft launched the first service enabled by the GVP: Movistar Imagenio on Xbox 360. It provides subscribers with 12 linear channels focused on sports, including the Spanish First Soccer League (Liga BBVA) under Canal+ Liga Channel.

During the past 14 months, the Microsoft Mediaroom platform has continued to scale its deployments and services, surpassing 11 million consumer households and 22 million set-top boxes across the Americas, EMEA and APAC, further securing its position as the world‘s most deployed IPTV platform.*

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories