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MUMBAI:
IMG Media has agreed to a deal with Vans, the original action
sports and youth lifestyle brand, to distribute the rights
to its growing portfolio of events including leading skateboard
and surfing competitions and lifestyle media content developed
for Vans’ offthewall.tv digital network depicting the
worlds of action sports, music, art and youth culture.
The
agreement will see IMG develop and enhance the international
distribution of all Vans content globally across all media
platforms, bringing top level action sports events to both
new and existing fans.
Among
the events are the world’s premier surf event series,
the Vans Triple Crown of Surfing, beginning today in Haleiwa,
Hawaii, which concludes the 2012 ASP World Championship Tour
at the North Shore Billabong Pipe Masters event. Other top
action sports events include the Coastal Edge East Coast Surfing
Championships (ECSC), the longest-running surf contest in
North America, as well as top flight skate competitions, the
Vans Downtown Showdown and the Pro-tec Pool Party.
IMG
will also work with Vans’ slate of action sports features
developed for the offthewall.tv digital network including
the Vans Surf Team film Get-N Classic and Pass the Bucket,
the acclaimed series of short films featuring the humanitarian
efforts of renowned athletes, artists and musicians as well
as Vans’ exclusive skateboard focused shorts Love Letters
to Skateboarding with skate icon Jeff Grosso and Adventures
with Chris featuring gonzo skate journalist Chris Nieratko.
IMG
Media SVP and Head of Business Development Adam Kelly said,
"This is an exciting agreement for IMG as we look to
invest in the long-term potential of action sports. Our partnership
with Vans will increase the worldwide profile of their events
as well as bringing them a new audience, and we are very much
looking forward to working with them.”
Vans
VP Marketing Doug Palladini said, "International growth
continues to be integral to Vans’ success as a brand
and sharing the Vans lifestyle through our action sports events
and feature content connects us with consumers in the most
authentic way possible. Our partnership with IMG gives Vans'
industry-leading action sports event line-up and our growing
library of rich lifestyle content a broader global platform
than ever before to reach our consumers worldwide."
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