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MUMBAI:
ESPN Star Sports, the JV between Walt Disney's ESPN and News
Corp's Star Sports, has snapped up La Liga exclusive broadcast
rights for the Singapore market for 2012/13 and 2014/15 seasons.
ESS
will provide coverage across all platforms through its broadcast
channels and popular online offering ESPN Player, and the
well-established mobile brand Mobile ESPN. The deal also includes
the option to showcase select games from La Liga in 3-D.
Fans
in Singapore can look forward to catching some of the best
players in the world with improved kick-off time to suit local
audiences when ESS begins its coverage of La Liga, showcasing
up to 250 live games across its channels, with matches being
scheduled earlier during prime time hours between 6 pm and
12 midnight.
The
Spanish La Liga deal bolsters ESPN Ssta Sports’ current
stellar list of premier sports events which includes the Formula
1, Wimbledon, Australian Open, Golf Majors such as The US
Open, The Masters and The Open, Moto GP, and major tournaments
from the Asian Football Confederation and the most iconic
event of the year London 2012 Olympic Games.
ESS
MD Manu Sawhney said, “The acquisition of Spanish La
Liga underlines our commitment to football fans in Singapore
as we continue providing the most compelling content to our
viewers. La Liga provides the most entertaining and exciting
football action and with the planned broadcast schedules for
the new season, fans in Singapore will be able to watch the
action in prime time. We have established a strong tradition
in building top-class football properties on our networks
with the reach of our networks, multiple media platforms,
our continued focus towards original, localized football programming
and innovative marketing campaigns and we are committed to
work towards further strengthening the profile of the league
in the market.”
Earlier,
ESS had secured live and exclusive rights to broadcast the
Spanish La Liga on multiple distribution platforms in 18 countries
including India, Bangladesh, Pakistan, Sri Lanka, Malaysia,
Indonesia, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua
New Guinea, the Maldives, Nepal, Bhutan and North Korea; as
well as China & South Korea in English only.
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