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MUMBAI: ABC News and Univision News have entered into a multiplatform
joint venture to launch an English news network targeted at the
Hispanics in that country.
The currently unnamed television channel is expected to launch in
2013. A website, mobile and social media content are expected to debut
this summer.
A management team will be announced this summer. The network will have
anchors and correspondents in major cities across the U.S.Additionally, ABC News and Univision News will share newsgathering and
production resources.
The transaction is subject to the completion of definitive agreements.
The landmark agreement.
would capitalise on Univision's news leadership
and expertise in reaching U.S. Hispanics and ABC's global news
leadership to serve over 50 million Hispanics, the youngest and
fastest-growing demographic in the U.S.
The new 24/7 network will include America's first English-language
channel for English-dominant and bilingual Hispanics as well as
integrated digital and social platforms.
It will deliver news content focused on issues, lifestyle interests
and culture of importance to Hispanics and will feature the trusted,
award-winning journalists of ABC News and Univision News.
"This exciting joint venture represents the latest example of our
long-term strategy to broaden the reach of ABC. Our powerful premier
news brand, combined with the world's leading Hispanic media company,
will create the nation's first news and lifestyle channel targeted to
this quickly expanding and important community," said Disney Media
Networks and president, Disney/ABC Television Group.co-chair Anne
Sweeney.
Currently, Hispanics represent 16 per cent of the total population in
the United States, a number that is projected to double to 30 per cent
by 2050. Hispanics are the fastest growing segment of the population,
wield considerable spending power of over $1 trillion, and have an
increasing impact on social, economic and political trends.
"For more than five decades Univision has been the leader in serving
Hispanics in the U.S. and this joint venture is an extension of our
vision to deliver the most relevant news and information, regardless
of language, to all Hispanics," Univision Networks president Cesar
Conde. "This alliance combines the expertise and brand strength of
Univision News with ABC News' leadership and is another example of
Univision's commitment to serving and empowering Hispanic America
while connecting all audiences to Latino issues."
The new channel will not compete against general news service
providers like Fox News. It will target the Hispanics specifically
and, besides news, will have lifestyle and wellness content. |