Nickelodeon will air new seasons of Ninja Hattori and Keymon Ache. The channel is also contemplating to launch popular show, Dennis the menace, this year, though the specific period of its launch has not been finalised.
Viacom18's new channel Sonic will see the launch of new episodes of Kung Fu Panda, Shaktiman and Are You Afraid of the Dark, a joint
Canadian-American horror/fantasy-themed anthology series.
"As far as we are concerned, summer vacations will see a lot of action. For Sonic we will launch new episodes of Kung Fu Panda. We
will also see new episodes of Shaktiman, the local super hero," Sonic and Nick India EVP and GM Nina Elavia Jaipuria says.
Also on the anvil is Ultraman, a Japanese Tokusatsu Television series, besides a local production regarding which Jaipuria choose not to
reveal anything. The channel launched new episodes of the ghost show 'Are you afraid of the Dark' which is currently on air.
"Sometime in the year we will also launch Dennis the Menace and we looking at the idea of creating one more local production for
Nickelodeon as well. We have seen increase in time spent during summer. It’s almost a 19 per cent increase in the overall time spent
in the category, while the overall viewership share increases from 19 per cent to 22 per cent on an All India basis and 24 per cent on HSM
basis," she says.
Turner International India, the owner and operator of Cartoon Network and Pogo, has also firmed up its summer lineup to reinforce its strong
Cartoon Network has strengthened its afternoon slot with the launch of new episodes of Horrid Henry and Roll No. 21. It will also air 'Ben
10: Ultimate Alien’, starting 7 May every Monday to Friday at 5 pm besides premiering 'Omkar 2’ on 27 May at 12 pm.
Pogo will showcase brand new show 'Mojacko’ every Monday to Friday at 4 pm besides new seasons of The Smurfs and Chotta Bheem. It is also
betting big on popular series like Ben 10: Destroy All Aliens, Mighty Raju 2, Chhota Bheem movies and Bollywood movies.
Kids can have their fill this summer as channels eye double-digit ad revenue growth from a genre that ended last year at Rs 2.4 billion.