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MUMBAI:
Gearing up for the London Olympics, leading Asian sports network
ESPN Star Sports will offer extensive broadcast of the Olympic
Games with more than 3,800 hours of coverage across 15 channels
which includes round-the-clock coverage on ESPN, Star Sports,
ESPN HD and ESPNEWS during the Games.
The
London Olympics will be held from 27 July to 12 August.
The
coverage will also comprise 10 dedicated high-definition ESS
channels covering the London 2012 Olympic Games live. In addition,
key events will be showcased in 3D for the very first time
on ESPN Star Sports’ 3D channel.
The
broadcaster had secured the exclusive non-standard television
rights including cable & satellite television from the
International Olympic Committee for the Vancouver 2010 and
London 2012 Olympic Games for 22 countries across the Indian
subcontinent and South East Asia.
In
the lead up to the event the broadcaster will showcase more
than 660 hours of comprehensive programming which will showcase
stories behind the Olympic milestones, and iconic feats that
have left a legacy in the history of sports including historical
archive footage chronicling the last two decades, as well
as exclusive athlete interviews.
Headlining
the list of programmes is ESS’ exclusively-produced new
documentary series ‘Living the Dream’ that focuses
on the best sporting talents from Asia and their Olympic aspirations,
starting 3 June. Hosted by SportsCenter anchor Christy Simson,
the extensively researched eight-part programme follows the
lives of 24 athletes from Malaysia, India, Thailand, Indonesia,
Singapore and Vietnam.
Among
the Indian athletes who have been profiled includes Mary Kom,
the first female Indian boxer to qualify for the London Olympics,
shooter Ronjan Singh Sodhi who is a four-time gold medalist
in the World Cup, and boxer Vijender Singh, a bronze medalist
at the 2008 Olympics Games.
In
addition, ESS will also air Golden Moments which showcase
vignettes of the greatest and most inspiring athletes in Olympics
history, while Olympic Stars chronicle the biggest and brightest
athletes that shined in Sydney, Athens and Beijing.
Contemporary
features include rivalries that defined the Olympic Games
in Champions and Challengers, game-changing Olympic moments
in Olympic Peaks, which details the advances in sports and
the science of human performance.
Documentaries
that take a historic perspective of the Olympic Games include
the IOC Official Films and Olympic Sports, which depict the
progression of major sports over the years and delves into
the advances in strength, technique and artistry that defy
limits and set standards.
Sports
fans can also take a closer look at iconic images in Olympic
history and the personal stories behind them on The Games
Through the Lens that includes Bob Beamon’s spectacular
leap of the century in the 1968 long jump, while the Story
of Women at the Games traces the evolution of women’s
participation at the Games.
ESS
will also broadcast a weekly current affairs programme on
the Games’ preparations on Host City London, as well
as a documentary about the evolution of the Games on the Olympic
Spirit.
The
London 2012 Games will feature over 10,000 athletes from more
than 200 countries around the world covering 302 events in
26 sports.
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