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MUMBAI:
US media conglomerate NBCUniversal will provide 5,535 hours
of coverage for the 2012 London Olympics across NBC, NBC Sports
Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two
specialty channels, and the first-ever 3D platform.
NBCUniversal
will surpasses the coverage of the 2008 Beijing Olympics by
nearly 2,000 hours. It was also announced that NBC will broadcast
272.5 hours of coverage, the most ever for an Olympic broadcast
network, largely attributable to an increase in daytime coverage.
NBC
is paying the IOC $1.1 billion for the rights for this event,
a 32 per cent jump compared to what it paid for the 2008 edition
in China.
NBC
Sports Group chairman Mark Lazarus said, "We are only
able to provide this level of coverage to US viewers because
of the unmatched array of NBCUniversal assets. Whether on
television or online, on broadcast or cable, in English or
in Spanish, NBCUniversal has the London Olympics covered,
providing the American viewer with more choices than ever
to watch the Games."
NBCUniversal
is presenting its 13th Olympic Games and seventh consecutive,
both the most by any US media company. ABC is second with
10 and four (twice), respectively.
London
will be NBCUniversal's seventh consecutive Summer Games, having
presented each one since Seoul in 1988.
The
5,535 hours are the equivalent of 231 days of coverage.
NBCUniversal
will average 291 hours of coverage per day over London's 19
days (including two days of soccer competition prior to the
Opening Ceremony).
The
networks of NBCU will provide coverage of all 32 sports and
all 302 medal competitions.
NBC
will broadcast 272.5 hours of London Olympic coverage over
17 days, the most extensive coverage ever provided by an Olympic
broadcast network, and nearly 50 hours more than the 225 hours
for Beijing in 2008.
Daytime
coverage has increased significantly for London. Coverage
will begin on most weekdays at 10 a.m. ET/PT, immediately
following NBC News' TODAY, which is originating from London.
On
weekends, NBC's daytime coverage will begin as early as 5
am.
NBC
Sports Network will serve as the home to US team sports, with
292.5 hours of total coverage from 2012 London Olympics this
summer, including 257.5 hours of original programming - an
average of more than 14 hours per day - the most-ever for
an Olympic cable network.
MSNBC
will carry 155.5 hours of a wide variety of long-form Olympic
programming over 19 days.
CNBC
will serve as the home of Olympic boxing this summer, including
the debut of women's boxing. The channel will televise 73
hours of boxing coverage over 16 days -- from elimination
bouts to the men's and women's finals.
Bravo
will act as the home of Olympic tennis this summer, televising
56 hours of long-form tennis coverage from July 28-August
3.
NBCOlympics.com
will live stream every event and sport for the first time
ever. In all, the site will live stream more than 3,500 total
programming hours, including the awarding of all 302 medals.
NBCOlympics.com
will live stream NBCU cable channels NBC Sports Network, MSNBC,
CNBC and Bravo, which will only be available to authenticated
cable, satellite or telco customers.
Two
apps - one focused on live streaming, one on short-form highlights,
schedules, results, columns, and more - will be available
for mobile and tablet users. The vast majority of content
will only be available to authenticated cable, satellite or
telco customers.
NBCUniversal
also announced the Spanish-language Olympic coverage in the
company's history, offering more than 173 hours of the upcoming
London 2012 Olympics on elemundo."
The
173 hours of Spanish-language coverage by Telemundo nearly
equals the total coverage broadcast by NBC for the 1996 Atlanta
Olympics (176.5).
Specialty
channels for basketball and soccer are available to cable,
satellite and telco providers, and will total 770 hours of
coverage.
Panasonic
US and the NBC Sports Group announced in January that they
will partner to make the London 2012 Olympic Games available
in 3D to all U.S. distributors who carry Olympic coverage
on cable, satellite and telco -- nearly 100 per cent of the
multichannel industry.
The
effort will produce 242 hours of coverage and mark the first
time that the Olympic Games will be distributed in the U.S.
in 3D.
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